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Skip to contentFun, quirky and practical. Get about in elevated style with your mini...
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Where magic is in the small moments.
Mum and Mini collections that blend cool and quirky for early years full of fun.
Cozy knits with seaside inspiration for little nippers. Being in your family...
Bold prints poke fun at the realities of toddlerhood. Italian inspired paintings...
She' two bags in one! A chic straw bag for the woman and a structured nappy caddy for the Mum. The Endless Sumer Bag is the hot Mum bag of your dreams.
I preordered the OverStimulated sweatshirt. It is the most luxurious fabric, the print is awesome. Sizing is great. It washes well. Couldn’t be happier 😉
Amazing quality and amazing design so happy with purchase
I stumbled across the most beautiful market stall at the Eumundi Markets on the Sunshine Coast and couldn’t look away. Every piece was stunning, and the reception was incredibly warm. With my two young kids in tow, I quickly grabbed a business card, hoping to check it out online when I had a quiet moment.
When I finally got the chance to look properly, the first image that popped up was an oversized jumper with the word “Overstimulated” across it, the most relatable thing I’ve ever seen. It summed up exactly how I feel juggling everything as a busy mum. I felt so seen.
Then I spotted the next design, a beautiful “Bed Hog” jumper with a quote about the lack of personal space we all know too well.
I was already so excited to receive these pieces, but when they arrived, the quality honestly blew me away. They feel amazing, look gorgeous, and are just so thoughtfully made.
Thank you for seeing us, for understanding the chaos and beauty of motherhood, and for creating such meaningful, hand-painted originals.
I recently ordered a Hottie T and Womens Knit. The quality is amazing. Super soft, sizing is perfect and they look brand new even after having been washed 4+ times. Thank You so much Emma for my great quality and fun mum outfits x
Beautifully soft and cosy, has been my go to this winter. Loving the adult range!
My son absolutely loves this jumper, especially the little sardines! He points them out to everyone. It’s super soft, really comfy and warm, and the design is adorable and very on point for my 3.5 year old! Such a fun and unique piece!
Emma is a fun loving mum creating a brand that matches not only my humour but by the looks of it many others. The clothes are quality and I am loving the matching parent moments.
Amazing product as always — beautifully designed and never fails to impress. One of our absolute favourite places to shop, not just for ourselves but also for gifting to friends and family with little ones.
I’m obsessed with my Mama Love Heart Purse from Angus the Label. It’s the cutest little accessory. The heart shape and “Mama” detail make it feel so special. It’s super well made and surprisingly roomy too!! I can fit my card, a lip balm, and even my son’s favourite matchbox car. Love it! Perfect little treat for any mama.
Absolutely beautiful quality and a great blue colour! My son is nearly 3 and fits great with plenty of room for him to grow!
I have a few different items and absolutely love the quality of all of them! Highly recommend
Such an amazing design and from a brilliant small business. Absolutely love it!
The Endless Summer II bag is crafted from exceptionally durable materials, ensuring its ability to accommodate all of my essentials, including baby items. It features a removable felt insert and a concealed phone pocket, facilitating effortless organisation.
Its aesthetic appeal adds to its overall value, making it a delightful addition to my collection. I am extremely happy with my purchase.
The quality of this tee is amazing & the design is superb cute
Based on the Sunshine Coast, Angus The Label is fun, cool and a little bit quirky. Designed to embrace the chaos of life with little ones, our clothing and bags are different in all the best ways.