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Fun, quirky and practical. Get about in elevated style with your mini...
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Where magic is in the small moments.
Mum and Mini collections that blend cool and quirky for early years full of fun.


Mum duties just got a whole lot hotter with the Endless Summer Bag. She's two bags in one. A chic straw bag for the woman and a structured nappy caddy for the Mum. The Endless Sumer Bag is the hot Mum bag of your dreams.
Keep the chaos cute with the MAMA Love Heart Nano Purse. She's your favourite bag's favourite bag. Designed to stash your keys & lip balm with just the right pop of personality. Get that type A organisation with playful charm.
I’m not one to normally write reviews but as I was out shopping today I was reflecting on how happy I am with my Angus the label bag. 🙌🏼 The felt insert is a game changer. I’m no longer rummaging for my phone and car keys whilst holding my toddler and asking my 7yo to not twirl herself onto the road. In this picture the bag is holding a 600ml water bottle, a nappy, wet wipes, a toddlers hat, my keys, a lanyard, my purse, four folding bags, a hand held fan, my glasses case, an A5 sized diary and a medium sized bento lunch box… and there’s room for more! The best Christmas present I’ve received in years! 🫶🏼
I got the chippy thief, snappy crab and bougie T shirts for my 1 year old Granddaughter. They are just divine, beautiful quality, great colours and very functional. She get lots of compliments on how cute they are and we have recommended them to other Mums at play group💕
Order arrived super quick, material is high quality and really soft. Have to fight the little one to get it off for a wash!
As a dedicated basket user this is hands down the best I’ve had. Well formed, no tipping. Narrow enough to go under your arm while carrying a toddler in the other. I fit 3 water bottles for when I’m taking the kids out. The felt insert means everything is finally organised!
Bought for my two Aussie nephews. Wanted to shop local for them. The clothes are good quality and super unique. Obsessed!
Excellent quality, i love it. What was described is exactly what you get.
Love the quality of the clothing! 100% toddler resistant, will be purchasing more
The most beautiful wrap. It is like magic for our baby! Falls asleep every time he’s wrapped in it!
An early Christmas present to myself and definitely recommend
Based on the Sunshine Coast, Angus The Label is fun, cool and a little bit quirky. Designed to embrace the magic of life with little ones, our clothing and bags are different in all the best ways.